A little cultural awareness goes a long way in Morocco. Dress modestly in town, greet warmly, ask before photographing people, use your right hand, and embrace the unhurried pace — something Essaouira, with its café terraces and Gnaoua rhythm, does better than almost anywhere.
In this guide
Dress and behaviour
Morocco is a Muslim country with a relaxed but real sense of modesty. Covering shoulders and knees — for men and women — is appreciated in medinas, villages and near religious sites. Essaouira's beach and the windsurf strand are more relaxed, but cover up for the walk back into the medina and along Avenue de l'Istiqlal. Public displays of affection are best kept low-key.
Greetings, hands and hospitality
Greetings matter: a warm 'salam' and a handshake (with the same gender; follow the other person's lead across genders) opens doors. Eat and pass items with your right hand. If you're invited into a home, a small gift — pastries, tea, sugar — is a lovely gesture, and accepting tea is part of the ritual, not optional politeness.
Photography, bargaining and tipping
Always ask before photographing people, especially in rural areas and the markets; some will ask for a small fee, others will decline — respect both. Bargaining in the souks is expected and friendly, not aggressive: start well below the asking price and keep it good-humoured. Small tips (baksheesh) oil daily life — keep coins and small notes handy.
Frequently asked
Can non-Muslims enter mosques in Morocco?
Generally no — most working mosques are closed to non-Muslims. The notable exception is the Hassan II Mosque in Casablanca, which offers guided tours. You can, however, admire many madrasas and religious courtyards.
How does bargaining work in Moroccan souks?
It's expected and part of the fun. Decide what an item is worth to you, open below the asking price, stay friendly, and be ready to walk away — often the best prices appear as you leave.
Is it rude to refuse mint tea?
Tea is a sincere gesture of hospitality, so accept it when you reasonably can. If you genuinely can't, decline warmly and with thanks — Moroccans are gracious about it.
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Culture
Moroccan Food & Drink
Moroccan cuisine is one of the world's great food cultures, and on the Essaouira coast it turns to the sea: just-landed sardines and sea bass grilled on the harbour, fish tagines bright with chermoula, the local argan oil and amlou, and the endless ritual of sweet mint tea.
Practical
What to Pack for Morocco
Pack light, modest and layered — and, for the Essaouira coast, pack for wind. Morocco swings from a breezy Atlantic port to hot interior medinas and cold desert nights in a single trip, so breathable layers, a windproof shell, comfortable walking shoes and a warm top cover almost everything.
Planning
Is Morocco Safe to Visit?
Yes — Morocco is one of the safest and most welcoming countries in North Africa for travellers, and Essaouira is among its most relaxed corners: a small, grid-planned port medina where the hustle is gentle and the pace is unhurried. The main day-to-day issues are petty scams and a little market hassle, both easily managed.